The official charity partner of Shrewsbury Town Football Club

Meet The Team

Jamie Edwards

Head of Community


Jamie was a professional footballer for Bristol City Football Club, and played semi professionally and coached in Australia. He has been an Uefa B License coach since 2007 and founded and managed a sports coaching company from 2005 – 2007. Before joining Shrewsbury Town in the Community he was Community Manager at Hereford United FC Between 2007 - 2014.

Best Part of The Job:

"Every day is different"

John Rix

Community Sports Manager


Following his Sports Studies degree, John began his coaching career at Shrewsbury Town in the Community and then worked for Wolves Community Trust for a number of years in various different community projects. At the same time he worked in a primary school as a HLTA, supporting students and delivering PE.

He then left to complete his Primary PGCE and then taught in primary schools. Recently, he rejoined Shrewsbury Town in the Community as Community Sports Manager.

John’s hobbies include watching many sports, most notably Football, Motorsports and Basketball, and playing a bit of guitar. Any other time is taken up by his two daughters!

Best Part of The Job:

"Being able to have a positive impact on the lives of young people"

Steve Brotherwood

South Shropshire Regional Development Manager


Steve graduated from the University of Gloucestershire with an honours degree in Sports Development and Coaching and worked for Hereford United Community Trust for eight years, before joining Shrewsbury Town in the Community in October 2015.

Best Part of The Job:

"Being able to directly influence people's enjoyment of taking part in sporting and community activities, and seeing the difference that it can make to people from all walks of life"

Ceri Nicholls

Partnerships and Events Manager


Ceri joined Shrewsbury Town in the Community after moving back to the Shropshire area from London, where she had spent six years working within the events teams at The London Hilton on Park Lane and Arsenal Football Club.

Ceri loves to travel, and has flown all over the world visiting Australia, New Zealand, America and Singapore.

Best Part of The Job:

"Making a difference through fundraising and events"

Sophie Challinor

NCS and Fundraising Coordinator


After graduating from the University of Wales Institute Cardiff, Sophie was a cover teacher in the PE department of her old primary school, Bishops of Hereford Bluecoat School.

She then became an outdoor instructor, doing her training down in Cornwall. Having gained those qualifications she travelled to Greece and Tenerife, where she was a beach lifeguard and ran the water sports at the kids clubs.

She has started a family and done part time work for a while, and has now joined the Shrewsbury Town in the Community charity as the NCS coordinator and fundraiser.

Best Part of The Job:

"Seeing young people achieve something amazing"

Alex Jones

Community Sports Officer


Alex graduated from the University of Gloucestershire with a degree in Sports Development. After a number of years coaching football in the United States, he returned to he UK and started his role at Shrewsbury Town in the Community as a part time member of staff and was made full time 6 months later and hasn't looked back since. 

Alex's hobbies include Footgolf, where he represents Shropshire at county events, Swimming and going to see live music whenever he can.

Best Part of The Job:

"Seeing young people achieve!"

Carl Jones

Media and Communications Officer


Carl studied for a degree in Digital Media Development at Wolverhampton University before moving into work as a web developer with a local marketing company delivering projects across the UK and abroad.

With a passion for media and photography, he has worked on the digital aspect for some of Shropshire's biggest events for clients including the Shrewsbury Flower Show and Shropshire Business Awards.

Carl joins the team as a keen supporter of Shrewsbury Town Football Club, whilst also enjoying the occasional game of darts and live music event.

Best Part of The Job:

"Seeing the positive impact that the charity makes across all of the projects"

Alex Owens

Community Sports Officer


Alex graduated from the University of Gloucestershire with a sports coaching degree, and has been working in schools delivering PE over the past four years.

He has also worked with Wolverhampton Wanderers Women's side for two seasons, along with further work with West Bromwhich Albion in boys development over the last two years.

Alex started working full time with Shrewsbury Town in the Community in April this year, and was appointed Shrewsbury Ladies boss in June this year.

Alex has also gained his AFPE Level 3 (supporting the delivery of physical education and school sport) qualification, UEFA B License, FA level 2 goalkeeping and youth modules 1&2.

Alex’s hobbies include cricket with Market Drayton and ‘very’ causal rounds of golf.

Best Part of The Job:

"Rewards of seeing smiles on the children you teach"

Neil Homer

'Reading The Game' Programme Leader and Primary School Teacher


Neil has a Humanities degree and a PGCE from Birmingham University. He has over 18 years experience in education and is a keen sportsman, who also loves watching any live sport.

Best Part of The Job:

"Inspiring children to try something new and helping them become the best they can be!"

Nigel Wellings

Community Sports Coach


Nigel graduated from Staffordshire University with a degree in PE and Youth sports coaching, alongside coaching within a sports centre in the local area. Having graduated, he started working for a coaching company working in Primary schools and did so for four years before joining Shrewsbury Town in the Community in the summer of 2016.

Nigel’s hobbies include playing football, cricket and listening and watching live music.

Best Part of The Job:

"Watching the children progress with their confidence and skills."